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Why does the quantity producers offer rise as price rises, and what makes the whole supply curve shift?

Topic 2.2 Supply: state the law of supply, distinguish a change in quantity supplied from a change in supply, and identify the determinants that shift the supply curve.

A focused answer to AP Microeconomics Topic 2.2, covering the law of supply, the difference between a movement along and a shift of the supply curve, the determinants of supply, and why the curve slopes upward, with worked exam-style questions.

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  1. What this topic is asking
  2. The law of supply and the supply curve
  3. Movement along versus a shift
  4. The determinants that shift supply
  5. Try this

What this topic is asking

Topic 2.2 introduces the sellers' side of a market: supply. The College Board wants you to state the law of supply, draw and read the supply curve, distinguish a change in quantity supplied (a movement along the curve) from a change in supply (a shift of the curve), and identify the determinants that shift supply. It mirrors the demand topic, and the same movement-versus-shift discipline applies.

The law of supply and the supply curve

The upward slope follows from rising marginal cost (Unit 3): producing extra units typically costs more at the margin, so producers will offer more only if the price rises to cover that cost. A higher price also makes the good more profitable than alternatives, drawing in additional sellers and resources.

Movement along versus a shift

As with demand, this is where the points are. "The price of wheat rose" is a movement along the supply curve (more wheat supplied), not a shift. "Fertilizer became cheaper" or "a drought struck" shifts the whole wheat supply curve.

The determinants that shift supply

A useful mnemonic is ROTTEN: Resource (input) costs, Other goods' prices, Technology, Taxes and subsidies, Expectations, Number of sellers.

  • Resource (input) costs: higher input costs (wages, materials, energy) shift supply left; lower input costs shift it right.
  • Other goods' prices in production: if a producer can switch to making a more profitable alternative, a rise in that alternative's price shifts supply of the original good left.
  • Technology: a cost-reducing technology shifts supply right (more output at every price).
  • Taxes and subsidies: a per-unit tax on producers shifts supply left; a per-unit subsidy shifts it right.
  • Expectations: if producers expect a higher future price, they may withhold current output, shifting current supply left.
  • Number of sellers: more sellers shift supply right; fewer shift it left.

A rightward shift is an increase in supply (more supplied at every price); a leftward shift is a decrease.

Try this

Q1. State the law of supply. [1 point]

  • Cue. As a good's price rises, the quantity supplied rises, all else equal (a direct relationship).

Q2. The government places a per-unit tax on producers of a good. State the effect on supply and the direction of any shift. [2 points]

  • Cue. A per-unit tax raises producers' costs, decreasing supply (the curve shifts left, or equivalently up by the tax).

Exam-style practice questions

Practice questions written in the style of College Board exam questions on this dot point, with worked answer explainers. The year tag is the paper they imitate, not the source.

AP 2019 (style)1 marksMultiple choice. A new technology lowers the cost of producing good X. This causes (A) an increase in the quantity supplied of X (a movement along the curve). (B) a leftward shift of the supply curve. (C) a rightward shift of the supply curve. (D) an increase in demand for X. (E) no change in supply.
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The answer is (C). A cost-reducing technology is a non-price determinant of supply, so it shifts the whole supply curve to the right (an increase in supply): at every price, producers offer more.

(A) would require a change in X's own price. (B) is the wrong direction. (D) confuses supply with demand. (E) is false because a determinant changed.

AP 2022 (style)3 marksFree response (short). (a) State the law of supply. (b) Identify two determinants that would shift the supply curve for wheat to the left. (c) Explain the difference between a change in supply and a change in quantity supplied.
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A three-point short FRQ.

(a) Law of supply (1 point): as the price of a good rises, the quantity supplied rises, all else equal (a direct relationship).

(b) Determinants (1 point): any two of, for example, a rise in input (resource) costs, a drought reducing yields, a tax on producers, or an expectation of higher future prices that leads producers to withhold current output.

(c) Difference (1 point): a change in quantity supplied is a movement along the curve caused by the good's own price; a change in supply is a shift of the whole curve caused by a non-price determinant.

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